I HATE IT WHEN YOURE JAMMIN SO HARD TO A SONG AND YOU ACCIDENTALLY CLOSE THE TAB AND EVERYTHING JUST-
For the creators of The Lizzie Bennet Diaries, fresh off millions of views and a wildly successful Kickstarter, romance has worked well. But Sanditon, a kind of summer aperitif before their next big project (as yet unannounced), so far seems to be less about spinning a tale of love and more about celebrating the fans of LBD and their endless capacity for elaborating and expanding the story worlds they’re in love with.
The brilliant thing about using Sanditon as a kind of fandom playground is that expansion is built into the narrative itself. Austen wrote about a coastal English town trying to build itself as a tourist destination and attract new residents. In just two weeks, fans have expanded the fictional town of Sanditon, Calif., by orders of magnitude, creating hundreds of Twitter and Tumblr accounts for their fictional shops, community groups, residents, and town infrastructure.